Sainsbury's

SAINSBURY'S

*Concept for the bag for life range. Only artwork was asked for.

SEE THE DIFFERENCE...

'See the difference' in the produce we sell as we exceed customer expectations for safe, fresh, tasty food, thus making healthy eating enjoyable.

'See the difference' in the environment due to adopting reusable bags as a must for every day life; hopefully reducing indisposable waste.

Glow in the dark carrots further accentuates the concept in implementing a healthier lifestyle i.e. eating carrots help you to see better in the dark.

*Note: The logo would also glow in the dark as passers by would be informed of the company name in the dark as store opening hours are until late.

HEAR THE DIFFERENCE...

Hear the difference relates to the 'word of mouth' approval of the store via current customers. It also signifies the crunch of an apple. the crunchier the apple, the fresher the produce. Therefore, it further enhances the idea of fresh, healthy food supplied by Sainsbury's.

SMELL THE DIFFERENCE...

Smell the difference at Sainsbury's. They have a large variety of fresh produce to choose from. The stronger the smell, the fresher the product.

*Note: This bag has a herb fragrance to help entice the concept further.