LASTMINUTE.COM
*Concept based on driving consumers to their website i.e. 'Live every lastminute.com'.
DORITOS
*Concept instigates the readers to interact as the truth, kiss and dare game is used to help stimulate a fun, energetic atmosphere. The fun is 'in the bag' as mini cards are placed in Dorito packs. The fun starts right now!
*The ad-shell has an interactive message too as simply texting a number will allow you to receive a truth, kiss or dare on the go; always keeping you on your toes! Similar concept also based online.
